Media kit

Logo

Logotype

For consistent brand recognition, we strongly advise using the full logotype over the logomark whenever possible.

- EXA Swap | Colored logo | white brand name (PNG)
- EXA Market | Colored logo | white brand name (PNG / SVG)
- EXA Market | Colored logo | black brand name (PNG / SVG)

PNG Formats

SVG Formats

Logomark

The logomark is meant to accompany the full logo, not replace it.

It should only be used when the full logo is already present. The goal is to avoid overwhelming materials with too much branding. Therefore, the logomark should only be added as a small detail when necessary to enhance the materials without overpowering them.

- EXA Market | Rounded (PNG / SVG)
- EXA Market | Squared (PNG / SVG)

PNG Formats

SVG Formats

Things to avoid

Adhere to these simple guidelines to avoid any inconsistencies or misuse when using our logo:
❌ Do not stretch the logo
❌ Do not rotate the logo
❌ Do not apply blur on the logo
❌ Do not apply shadow under the logo
❌ Do not apply gradient to the logo
❌ Do not add transparency to the logo
❌ Do not remove contrast to the logo
❌ Do not frame the logo
❌ Do not change the color of our logo, it’s either black or white
❌ Do not outline our logo

Colors

Our primary colors are purple and magenta, which combine to form our official gradient. White and black serve as base colors, allowing other colors to stand out effectively. The green is used for our product EXA Swap.
‍
✅ Primary 1: #5300B3
✅ Primary 2: #7500E6
✅ Secondary 1: #11FC99
✅ Neutral 1: #15151F
✅ Neutral 2: #252534
✅ Neutral 3: #70708A

We're happy to help. Any question related to this media kit, email us at help@exa.market 🙌